There are a bunch of different methods you can use to promote your business on the internet--Facebook is only one of them. It doesn't matter what kind of business you're running, as long as you're looking more exposure and a new approach to your marketing, Facebook is for you. But how are you really supposed to use Facebook for growing your business?
Don't Portray Yourself as a Company -Facebook members like to interact with other individuals, not large corporations. So tell people who you are, where you're from and what you do, not just the name of your company. The whole focus of social networks is being friendly and sociable and getting to know people personally. That's why the way to get involved in this kind of online community is to connect with people in a social and personal way.
Facebook is Not a Place to Sell -Social networks are not good places to do direct selling to your contacts. You should be using Facebook to help get interested visitors to your site. Rather than directing your Facebook friends to a sales letter, a better strategy is to use a lower key, pre-sell page. The key is to always treat your friends on social network in a friendly way, not as people you're trying to sell to. So if you really want Facebook to work for your business then don't sell, but recommend. It's certainly fine to let people know that you have a website or a product you're marketing, but do so in a casual and low key manner.
Facebook gives you the opportunity to create a custom or vanity
url for your page, and you can use your primary keyword for this purpose. You can use this for SEO purposes, as you can rank well for your keyword this way. Besides that, people that first see your Facebook page
url will clearly know what your page is about. So make effective use of the vanity
url to get the best results as it helps you create your own brand. Limit the Friend Requests You Send Out: Remember that Facebook has a low tolerance for spam, so you don't want to invite too many people you don't know to become friends. You can certainly try to increase the size of your network, but this must be done in a reasonable and incremental way, not all at once. People can get banned on Facebook for spam, so make sure this doesn't happen to you. To sum it up, Facebook is going to continue to grow its network and will be here a long time to come. You will need to re-think your strategy if you are not using it for your business. If you haven't started working on your "social media" attack plan yet, get started now.
Resources:
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